Principal Between Digital Marketing and Social Media Marketing
Digital Marketing / Online / Online Marketing are one of the most used terms of this marketplace today. However, it is sadly just a couple of jargon for most of those who hear it and then use it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business personality? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing will be just marketing of your merchandise onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is one. That is what Online marketing must be. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is often a wider concept along with social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing other than social media advertising and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. This is often a way to get higher rankings associated with search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it helps you stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cases. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy all of them so as preserve reminding them regarding their visit to price of running.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a huge digital / Web site experience, a campaign needs to be developed using all of the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
